Piers Morgan has sarcastically praised ‘talentless’ Kim Kardashian for ‘officially becoming a billionaire’ after she agreed to sell her 20% stake in her brand KKW Beauty to Coty.
The $200m (£160m) deal, set to close later this year, will value her brand at $1bn (£800m) according to its terms, say BBC.
Good Morning Britain presenter Piers was obviously delighted by the news and shared his very sincere congratulations.
‘She’s now worth nearly one billion,’ Piers began. ‘I think we’re all thrilled, aren’t we, when everyone is losing their money and their jobs.
‘Great to see the rich talentless Kardashians are making themselves even richer.’
He continued: ‘Well done, Kim. It just goes to show if you strip off and flip the bird, you too can be a billionairess. It’s really empowering.’
The reality TV star said the collaboration will allow her space to get creative and help launch her products globally.
She said in a statement: ‘This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.’
Meanwhile Coty added that the company will have ‘overall responsibility’ for developing skin, hair and nail products for KKW Beauty.
‘Through the relationship each party will leverage its unique strengths to further build a high growth, direct-to-consumer beauty brand,’ Coty said.
On Instagram Coty went on: ‘With Kim’s influence and our deep expertise in prestige beauty we will build a beauty powerhouse and enter new beauty categories together.’
Good Morning Britain airs weekdays at 6am on ITV.
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